The most basic and easy to understand type of retargeting is site retargeting. This very simple version of retargeting simply consists of placing a retargeting pixel on your site and creating a retargeting audience out of anyone who visits it. Now that you’ve determined these people have an interest in, and familiarity with, your brand, […]
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Retargeting has proven to be one of the most effective forms of paid advertising available. Site visitors who were retargeted via display ads are 70 percent more likely to convert on your site. The click-through rate (CTR) on display ads is a whopping 10X higher with retargeting. The results in remedying cart abandonment are impressive
How Does Retargeting Work? There are several types of retargeting, which we’ll discuss in detail later. But the most basic form is basic site visitor retargeting and it works as follows. You take a retargeting ‘pixel’ which is simply a bit of code that you copy and paste from your retargeting provider, and paste it
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Retargeting has come a long way in the last few years. Originally seen as a super complex and expensive tactic available only to big businesses, retargeting has recently become a must-have advertising tactic for all businesses. More importantly, it’s now affordable and learnable for even the newest entrepreneur. So what is it? Retargeting is the
What is Retargeting? Read More »
Send the Remarketing traffic back to your website or custom landing page. Re-Engage with the 98% that normally leaves your website after their first visit. People get distracted when browsing. Re-Engage. Convert more traffic into new customers. Reinforce your Brand. Increase website engagement rates. Ads are super laser
Twenty Reasons to Use Remarketing Read More »
