Social retargeting has dominated the field for the last couple years. The concept of native advertising on Facebook and Twitter (“native” means the ads look and feel like organic content) was already incredibly powerful by itself when first introduced. Throwing retargeting into that equation simply makes it even more powerful. Social retargeting works essentially the […]
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Although site retargeting can be useful and is an excellent baby step towards your retargeting goals, it doesn’t present anything really custom-tailored to your audience and, therefore, doesn’t really utilize retargeting to its full potential. Dynamic retargeting takes things a step further by taking your traffic’s specific behavior into account. Rather than just lump everyone
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Retargeting has proven to be one of the most effective forms of paid advertising available. Site visitors who were retargeted via display ads are 70 percent more likely to convert on your site. The click-through rate (CTR) on display ads is a whopping 10X higher with retargeting. The results in remedying cart abandonment are impressive
How Does Retargeting Work? There are several types of retargeting, which we’ll discuss in detail later. But the most basic form is basic site visitor retargeting and it works as follows. You take a retargeting ‘pixel’ which is simply a bit of code that you copy and paste from your retargeting provider, and paste it
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Retargeting has come a long way in the last few years. Originally seen as a super complex and expensive tactic available only to big businesses, retargeting has recently become a must-have advertising tactic for all businesses. More importantly, it’s now affordable and learnable for even the newest entrepreneur. So what is it? Retargeting is the
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