How Does Retargeting Work?
There are several types of retargeting, which we’ll discuss in detail later. But the most basic form is basic site visitor retargeting and it works as follows. You take a retargeting ‘pixel’ which is simply a bit of code that you copy and paste from your retargeting provider, and paste it on your site. From that point forward, any visitor to your site gets ‘cookied’ as a site visitor. Your retargeting provider relies on major internet ad networks to continuously show your ad to those ‘cookied’ visitors around the web. Essentially, rather than focusing on ‘cold traffic’, which never converts very well, you’re now focusing on bringing back ‘warm traffic’ or repeat visitors who are already familiar with your brand and more likely to become customers.