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Remarketing

Types of Retargeting – Social Retargeting

Social retargeting has dominated the field for the last couple years. The concept of native advertising on Facebook and Twitter (“native” means the ads look and feel like organic content) was already incredibly powerful by itself when first introduced. Throwing retargeting into that equation simply makes it even more powerful. Social retargeting works essentially the

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Google Display Ads Responsive Formats

Types of Retargeting – Dynamic Retargeting

Although site retargeting can be useful and is an excellent baby step towards your retargeting goals, it doesn’t present anything really custom-tailored to your audience and, therefore, doesn’t really utilize retargeting to its full potential. Dynamic retargeting takes things a step further by taking your traffic’s specific behavior into account. Rather than just lump everyone

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