Retargeting has proven to be one of the most effective forms of paid advertising available. Site visitors who were retargeted via display ads are 70 percent more likely to convert on your site. The click-through rate (CTR) on display ads is a whopping 10X higher with retargeting. The results in remedying cart abandonment are impressive […]
How Does Retargeting Work? There are several types of retargeting, which we’ll discuss in detail later. But the most basic form is basic site visitor retargeting and it works as follows. You take a retargeting ‘pixel’ which is simply a bit of code that you copy and paste from your retargeting provider, and paste it
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Retargeting has come a long way in the last few years. Originally seen as a super complex and expensive tactic available only to big businesses, retargeting has recently become a must-have advertising tactic for all businesses. More importantly, it’s now affordable and learnable for even the newest entrepreneur. So what is it? Retargeting is the
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Did you know that Research shows that even when you rank #1 in the Organic Free Google search results a PPC or Pay Per Click Ad at the top improves traffic by 50%? If you rank #5 or lower, a PPC ad can boost traffic by 96%? Don’t have PPC Ads yet or are doing
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Send the Remarketing traffic back to your website or custom landing page. Re-Engage with the 98% that normally leaves your website after their first visit. People get distracted when browsing. Re-Engage. Convert more traffic into new customers. Reinforce your Brand. Increase website engagement rates. Ads are super laser
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Sometimes it is necessary to spend money to make money and this is certainly the case with Google Adwords advertising. Every time someone clicks on one of your Adwords advertisements, it costs you – so you want to make sure that the person clicking through to your site is a potential customer, not just a
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Google Pay Per Click (PPC) advertising is targeted online marketing that, if handled correctly, can increase your sales for a small investment. However, if implemented badly, PPC can be ineffective, costly, and a drain on your finances. It may seem simple, but PPC advertising requires an incredibly balanced and nuanced strategy; without experience in this
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