Dear Real Estate Business Owners, Offices and Agents! There are now ‘five’ Google Campaign Ad Types available, and to explain how they work, I have created this short five-minute explanation video: Please get in touch with me if you have any questions or would like any of these campaign ad types set up. Regards, David […]
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AMPHTML Google Display Ad Samples:
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Search retargeting is a little different from the other types of retargeting in this list in that it doesn’t rely on a pixel being installed on your web properties. Instead, it follows people around the web-based on what keywords they previously placed into search engines. This shouldn’t be confused with search engine marketing or “search
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Social retargeting has dominated the field for the last couple years. The concept of native advertising on Facebook and Twitter (“native” means the ads look and feel like organic content) was already incredibly powerful by itself when first introduced. Throwing retargeting into that equation simply makes it even more powerful. Social retargeting works essentially the
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Although site retargeting can be useful and is an excellent baby step towards your retargeting goals, it doesn’t present anything really custom-tailored to your audience and, therefore, doesn’t really utilize retargeting to its full potential. Dynamic retargeting takes things a step further by taking your traffic’s specific behavior into account. Rather than just lump everyone
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The most basic and easy to understand type of retargeting is site retargeting. This very simple version of retargeting simply consists of placing a retargeting pixel on your site and creating a retargeting audience out of anyone who visits it. Now that you’ve determined these people have an interest in, and familiarity with, your brand,
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Retargeting has proven to be one of the most effective forms of paid advertising available. Site visitors who were retargeted via display ads are 70 percent more likely to convert on your site. The click-through rate (CTR) on display ads is a whopping 10X higher with retargeting. The results in remedying cart abandonment are impressive
How Does Retargeting Work? There are several types of retargeting, which we’ll discuss in detail later. But the most basic form is basic site visitor retargeting and it works as follows. You take a retargeting ‘pixel’ which is simply a bit of code that you copy and paste from your retargeting provider, and paste it
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