dgtaylor

In the dynamic realm of online advertising, success hinges on the delicate balance between budget allocation and bidding strategy. As businesses navigate the digital landscape, mastering these components becomes paramount for controlling ad spend and maximizing return on investment (ROI). Setting a daily budget is the cornerstone of financial control in digital advertising. This predetermined […]

In the dynamic and competitive world of digital marketing, the art of crafting compelling ad creatives has become a paramount skill for businesses looking to capture the attention of their target audience. Ad creatives, encompassing both ad copy and visual design, serve as the first point of contact between a brand and its potential customers.

In the competitive world of real estate, effective advertising can make all the difference. Whether you’re a seasoned real estate professional or just starting out, it’s crucial to have a strategic approach to your marketing efforts. One proven method for maximizing your advertising impact is to organize your ads into campaigns, each focusing on a

In the ever-evolving world of digital marketing, the importance of keyword research cannot be overstated. For real estate professionals, identifying relevant keywords related to their region is a fundamental step towards increasing online visibility and attracting potential clients. By understanding the power of keywords and strategically incorporating them into your marketing efforts, you can ensure

Welcome to my introductory post on Google Ads basics for the real estate industry! In today’s digital age, where prospective homebuyers and sellers turn to the internet for their property needs, harnessing the power of online advertising is crucial. Google Ads is a valuable tool that can help real estate professionals reach their target audience

  While there is no argument that Google is the dominant search engine, there are many benefits to businesses that use Bing Advertising in combination with Google. Bing Advertising can help your business reach new customers and increase your return on investment, as Bing advertising campaigns typically have lower cost-per-click (CPC) to cost-per-acquisition (CPA) ratios

It is my pleasure to officially launch Google YouTube Local Video Ads and Google YouTube Website Remarketing Video Ads with Custom Real Estate Video and Real Voiceovers! Sample Video 1: https://youtu.be/n1785u2b-rk Buy, Sell, Rent, and Property Management – Australian Accent Sample Video 2: https://youtu.be/4vS3kPJhXMY Website Remarketing for Buy, Sell, Rent, and Property Management – Australian

My current 150+ Real Estate clients are killing it with local branding and lead generation using their own excellent designed custom animated display ads for their Google Display and or Remarketing ads campaigns. Check out this 42-second video that shows five engaging design examples: These ads are shown in your local target locations to people