Social retargeting has dominated the field for the last couple years. The concept of native advertising on Facebook and Twitter (“native” means the ads look and feel like organic content) was already incredibly powerful by itself when first introduced. Throwing retargeting into that equation simply makes it even more powerful. Social retargeting works essentially the same way as the other types of retargeting except that it’s designed to target people specifically on social networks and especially in their newsfeeds/Twitter feeds. This can be done using those individual platforms’ own retargeting pixels on your web properties or the pixels of another retargeting provider.