While there is no argument that Google is the dominant search engine, there are many benefits to businesses that use Bing Advertising in combination with Google.
Bing Advertising can help your business reach new customers and increase your return on investment, as Bing advertising campaigns typically have lower cost-per-click (CPC) to cost-per-acquisition (CPA) ratios than Google.
Bing Ads is a similar version of Google Ads from Microsoft, with Bing Ads allowing businesses to run ads on the Bing search network at www.bing.com.au.
Like Google Ads, Bing ads appear at the top or bottom of the search engine results page (SERP).
Bing advertising works the same as Google Ads. You bid on the keywords your audience uses to search for your products or services, and your ads appear in the SERP when the user searches. Ads are won by auction and drive targeted and relevant online traffic to your site.
Finally, Bing search ads are excellent in wanting to reach an older audience over 40 years old as Bing is the default search engine on Microsoft Windows-based PCs.
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